The code that you have to add to track a web page with google analytics looks like:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXX");
pageTracker._trackPageview();
} catch(err) {}</script>

What's the advantage of doing these line:

document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics/ga.js' type='text/javascript'%3E%3C/script%3E"));

versus these line:

document.write("<script src='" + gaJsHost + "google-analytics/ga.js' type='text/javascript'><\/script>");

I wrote some code that does something similar (load javascript "via" document write) but it does not use unescape and I am wondering if I should follow the google-analytics example.

The code that you have to add to track a web page with google analytics looks like:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics./ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXX");
pageTracker._trackPageview();
} catch(err) {}</script>

What's the advantage of doing these line:

document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics./ga.js' type='text/javascript'%3E%3C/script%3E"));

versus these line:

document.write("<script src='" + gaJsHost + "google-analytics./ga.js' type='text/javascript'><\/script>");

I wrote some code that does something similar (load javascript "via" document write) but it does not use unescape and I am wondering if I should follow the google-analytics example.

• javascript
• google-analytics

2 Answers 2

It means the code will work in XML / XHTML and HTML without having to mess with CDATA

Well, one advantage is that it means you don't have to worry about quotes within the script being loaded interfering with quotes in your script that's doing the loading (since the ones in the loaded script can be escaped).