Anyone know the difference between the video_play_count and video_view_count for Instagram Reels? It appears that like the Insights in the Instagram App and in the reels section of the profile goes by the play count instead of the view count. I can't figure what the correct number is to go by for engagement metrics.
Anyone know the difference between the video_play_count and video_view_count for Instagram Reels? It appears that like the Insights in the Instagram App and in the reels section of the profile goes by the play count instead of the view count. I can't figure what the correct number is to go by for engagement metrics.
1 Answer
Reset to default -1Video Play Count:
This metric counts the number of times a video has started to play
Video View Count:
It counts the number of unique views where users watch the video for a significant period.