I am working with GA4 and Tag Manager to better understand where our customers are interacting most. As part of this I have created an event that registers every link click on the website and allows us to filter those link clicks by text, url, classes, ids, link and page they are located on.

I have also created a purchase event that is successfully tracking my items and important parameters. All tags are firing successfully in both testing and on the live site.

Tag:

Trigger:

I have been creating reports in "explore" to try and determine if I could filter the link click event against the purchase event, but so far no luck. I also moved into the engagement section of reporting hoping to do similar without any success. Lastly, I attempted to go through the posts on site here to try and find this specific event or conditional combination. Sadly no luck there either.

The goal would be to create a numeric count for the link click event of customers who successfully landed on our order confirmation page and the value of those total purchases.

I am working with GA4 and Tag Manager to better understand where our customers are interacting most. As part of this I have created an event that registers every link click on the website and allows us to filter those link clicks by text, url, classes, ids, link and page they are located on.

I have also created a purchase event that is successfully tracking my items and important parameters. All tags are firing successfully in both testing and on the live site.

Tag:

Trigger:

I have been creating reports in "explore" to try and determine if I could filter the link click event against the purchase event, but so far no luck. I also moved into the engagement section of reporting hoping to do similar without any success. Lastly, I attempted to go through the posts on site here to try and find this specific event or conditional combination. Sadly no luck there either.

The goal would be to create a numeric count for the link click event of customers who successfully landed on our order confirmation page and the value of those total purchases.

• google-tag-manager
• analytics
• google-analytics-4
• attribution

• Looks like you want to do an internal attribution on what is the link click cause the purchase event right? This will require some factor like: how many days you want to look back? If there are more than 1 link click and trigger the purchase. How should they be attributed? – darrelltw Commented Jan 24 at 4:13
• @darrelltw Correct, I would like to determine which element clicked attributed to the purchase. Regarding the timeframe, ideally I would like to do 12-months in order to have a wide range of time to sample from, however, if tight timeframes are required here I'd be okay with 90 days. The link triggers are always an add to cart, but they live on three pages. Those pages would be the Product, Category and Search pages. I am still new to attribution concepts, but I would think last click or linear would be ideal? Please correct me if that is not true. – Huginn Commented Jan 25 at 19:14

1 Answer 1

My way will be quite different.

1. When user click the link you need to attribute. Set a cookie with some detail:

• Value : the button text or url.
• Timeout : based on your attribution window. Maybe 28 days.

2. Set the cookie as a GTM variable.

3. When user trigger the purchase event. Set a custom event parameter maybe attribution_link : {{The cookie variable}}

4. Delete the cookie once the purchase event is sent. So it won't affect the user's next purchase in a short time.

This concept might fit your scenario or not.